TORONTO — Labatt Breweries of Canada celebrated its 175th anniversary. Established in 1847 by John Kinder Labatt in London, Ont., Labatt has grown to include six key breweries from coast-to-coast, four craft breweries, 70 brands and more than 3,600 skilled craftspeople and professionals.
To celebrate this milestone, Labatt partnered with Toronto Harbourfront Centre to deliver a special art exhibition – A Brewing Affair – that ran from Oct. 7 to 23, showcasing its history, including some of the innovative solutions Labatt has created in its lifetime.
Additionally, Labatt’s successful pilot of a proprietary B2B e-commerce platform, BEES, and establishing the Labatt Impact Lab with the University of Toronto’s engineering department to create a hub for analytics and artificial intelligence marked its evolution into a tech-forward company.
Throughout the pandemic, Labatt played an active role in relief efforts by activating its Canadian Disaster Relief Program to shift production of beer to make 100,000 bottles of hand sanitizer, donated 225,000 cans of clean drinking water to the City of Toronto’s shelter programs and provided support to Food Banks Canada and bars and restaurants by donating facemasks and re-opening kits.
“As we celebrate our 175th anniversary and look to the future, we’ve set our sights on re-defining what it means to be a total beverage company,” says Mika Michaelis, president of Labatt Breweries of Canada. “To do this, we’re leaning into our global purpose: We Dream Big to Create a Future with More Cheers. It’s what inspires us to continue to deliver innovative, NextGen, customer-centric ideas and solutions.”
