TORONTO — As provinces across Canada continue to ease restrictions and allow businesses to re-open, Labatt Breweries of Canada is extending its support for restaurants and bars by providing re-opening kits, customer-service tools and donating non-medical facemasks — designed in partnership with Kimberley Newport-Mimran of Toronto-based Pink Tartan — to help employees and consumers confidently and safely return to public spaces and the workplace.
The initiative will see 135,000 facemasks donated to restaurant partners across Canada, along with re-opening kits that include hand sanitizer, sanitizer towers, social-distancing signage and support in going contactless with menus through QR-Code coasters, tent cards and point-of-sale integration.
“Bars and restaurants are the cornerstone of our communities and play a critical role in bringing Canadians together,” says Charlie Angelakos, VP of Legal and Corporate Affairs, Labatt.“We recognize the significant challenges the restaurant industry is facing right now. They need partners like us to step up and help ensure those hit hard by the pandemic have access to the tools they need to restore consumer confidence and safely return to business.”
The facemasks come in three different Canadiana-inspired designs: blue denim with geometric-graphic print; blue denim with the iconic poppy; and red and black plaid. They’re all 100-per-cent cotton with a poly-cotton interior for washability and durability. In addition to restaurants, facemasks will be donated to Food Banks Canada.
Labatt is also supporting the safe re-opening of restaurants and businesses as the first corporate partner to roll out the POST Promise — a private sector-led program that allows business owners to sign a declaration to uphold five key steps to help prevent the spread — and through brand initiatives, including Stella Artois’ Rally for Restaurants gift-card program.