Labatt Commits to POST Promise


TORONTO — Labatt Breweries of Canada is taking a leading role in restoring public confidence during the COVID-19 re-opening stages by signing on as a founding corporate partner of the newly launched POST (People Outside Safely Together) Promise.

The private-sector-led initiative is designed to help Canadians confidently and safely take the first steps back into public spaces and the workplace.

“Restaurants and bars play such a meaningful role in bringing friends and family together and we know how much the industry has been impacted by COVID-19,” says Kyle Norrington, president, Labatt Breweries of Canada. “We want to do everything we can to help our friends in the restaurant industry bring that occasion back into the lives of Canadians, safely. The POST Promise will help instill confidence in customers and employees as Canada begins to re-open.”

The POST Promise is a declaration that businesses make, through highly visible signage throughout their restaurant or bar, to uphold five key steps identified to help create a safe workplace for employees and consumers: 

  1. maintain physical distance
  2. wash and sanitize hands
  3. stay home if unwell and report symptoms
  4. clean and disinfect regularly
  5. practice respiratory etiquette

Labatt will be dedicating resources and marketing activity to work directly with Restaurants Canada to extend the POST Promise to bars and restaurants across Canada.

“Restaurants Canada is proud to be a founding partner of the POST Promise initiative. The health and safety of those that restaurants serve is always mission critical and restoring consumer confidence is key to successfully welcoming the return of diners,” says Shanna Munro, president and CEO of Restaurants Canada. “While we’ve been educating foodservice operators on best re-opening practices that they can undertake with our Rapid Recovery Guide, the POST Promise allows establishments to visibly display their commitment to providing a safe environment for guests to enjoy dining out again.”

As a partner, Labatt will be committing to the POST Promise, spreading awareness through its communication and marketing efforts, educating employees and providing its sales team with POST Promise toolkits.

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