TORONTO — Mary Brown’s Chicken is launching a new Korean-inspired fried chicken sandwich: the K-Crunch, available starting March 26 at locations nationwide.
According to the 2024 Technomic Global Restaurants Trends Forecast, Korean-inspired menu offerings will be hotter than ever across the globe this year. Leaning into this trend, the K-Crunch LTO includes a crispy whole Canada Grade-A chicken breast coated in a soy-garlic sauce inspired by Korean flavour profiles, which sits atop spicy coleslaw and tangy pickles and topped with crunchy fried onion bits and spicy mayo in between a premium brioche bun.
“This sandwich has been a long time coming, and we’re thrilled to expand our offerings into new and unchartered territory in the Canadian QSR market,” says Jeff Barlow, Chief Marketing Officer, MBI Brands. “Our approach to this sandwich takes inspiration from celebrated signature Korean flavours, but through our unique culinary lens and approach to creating a great-tasting menu.”
To commemorate the occasion, Mary Brown’s Chicken is offering free K-Crunch Sandwiches to the first 50 guests at Mary Brown’s restaurants across the country on March 26.
