TORONTO — McHappy Day is set to return May 8, and this year’s edition holds special significance as it marks the 30th McHappy Day event in Canada. Celebrations kicked off recently with the launch of this year’s exclusive Peace Collective merch line featuring McDonaldland characters, with a portion of the proceeds supporting Ronald McDonald House Charities (RMHC) Canada.
Over the past 30 McHappy Day events, McHappy Day has helped RMHC and other local children’s charities support families across Canada with more than $92.5 million raised to date.
“Across Canada, the impact of McHappy Day is felt every day by families who rely on RMHC to stay close to their sick child during the most unexpected and challenging time in their lives,” says Kate Horton, RMHC Canada’s president & CEO. “While the impact of our national mission is far-reaching, the need for RMHC is great and growing. Thanks to our founding and forever partner, McDonald’s, and this collaboration with Peace Collective, Canadians can make a meaningful difference for families in their community by ordering their favourite menu items on May 8 or by purchasing this limited-edition merch.”
The funds raised on McHappy Day go directly towards providing essential support to families staying with RMHC across Canada including accommodations, food, and mental health and wellness support while their child is receiving medical treatment.
While McHappy Day initially began as a one-day fundraiser in-restaurant, today there are a variety of ways to support leading up to and on the big day if you can’t make it in restaurant:
- McDonald’s Canada X Peace Collective: Guests can purchase items from the Peace Collective collection. The items, styled in a retro vibe, include tees, sweatshirts, hoodies, fanny packs, ball caps and more. They’re available in-store at the Peace Collective Toronto locations and online.
- McHappy Day Socks and Hearts: Guests can support RMHC chapters and local children’s charities by purchasing McHappy Day socks in one of four McDonaldland designs for $5 plus tax a pair, available either in-restaurant, at the drivethru, through McDelivery and via the McDonald’s app. Guests will also be able to support RMHC and local children’s charities by purchasing a paper heart for $2, $5, or $10.
- Do good and feel good on Wednesday, May 8: By purchasing your favourite McDonald’s food-and-beverage menu items.
- Round Up: On McHappy Day, and every day, guests can round up to the nearest dollar to support families across Canada.
