LONDON, Ont. — Odd Burger has signed its first U.S. Area Representative Agreement for the development of 20 locations in Washington State over the next eight years. The agreement was signed with 5th Group Holdings Ltd., a commercial construction and franchise development company based out of British Columbia.
5th Group Holdings Ltd. is led by Luke Ceraldi, John Bowker and Clayton Gunner, a team with nearly 10 years of commercial construction experience in the U.S. Ceraldi and Bowker are also developing two Odd Burger sites in Victoria, with their first location set to open this fall.
In the U.S., Odd Burger is growing exclusively through a territory development strategy whereby the company sells the franchise development rights of each state to area representatives who know the local market and can assist with growth in those regions. The area representatives secure franchise partners, assist with site selection, construction and ongoing operational support for franchisees. In exchange for developing the territory, the area representatives get a percentage of the franchise fee, development fees and recurring royalties on operational locations in their territory.
The company is currently seeking territory developers in the following U.S. states: Alabama, Alaska, Arizona, Arkansas, Colorado, Delaware, District of Columbia, Florida, Idaho, Iowa, Kansas, Massachusetts, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Utah, Vermont, West Virginia and Wyoming.
“The U.S. market has always been our primary expansion target and we’re now ready to open our first set of U.S. locations,” says James McInnes, CEO and co-founder of Odd Burger. “The opportunity for Odd Burger is tremendous in the U.S., and we’re fortunate to work with the talented team at 5th Group Holdings Ltd.”
“We’re excited to be the first U.S. area representatives and to lead Odd Burger’s expansion into this key market,” says Ceraldi, president of 5th Group Holdings Ltd. “We see huge potential for the brand and can’t wait for U.S. customers to finally get a chance to enjoy all of the amazing food and customer experiences that Odd Burger has to offer.”
