Second Cup Names New CEO

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MISSISSAUGA, Ont. — Steve Pelton has been named Second Cup Ltd.’s new CEO following the retirement of Garry Macdonald, effective May 31, 2019.

“On behalf of the board of directors, I thank Garry for his extraordinary commitment over the last two years, stabilizing the company and preparing it for growth,” says Michael Bergman, chairman of Second Cup Ltd. “When Garry became CEO, he made it clear this would not be a long-term assignment. With Garry’s important work complete, Steve Pelton is exceptionally well qualified to lead Second Cup to an ambitious new phase of growth.”

“I joined Second Cup with the mandate and vision to strengthen its foundations and set the brand on a path for growth,” says Macdonald. “I’m proud of what we have achieved. My sincere thanks go to the dedicated and passionate team at Second Cup.”

Pelton has a strong background in restaurant operations and was the founder and CEO of the highly successful Landing Restaurants, which was sold to Recipe Unlimited in 2014. Pelton continued to oversee the Landing Restaurants and additional brands totaling more than $200 million in annual revenues. In his new role, Pelton will look to grow the Second-Cup brand and represent the interests of its shareholders.

“Second Cup has long been a Canadian success story,” Pelton says. “I look forward to working with its entire team, from the board and management to the front-line employees who serve its customers every day, to fortify Second Cup’s position as Canadians’ favourite home-grown, truly Canadian specialty-coffee retailer.”

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