TORONTO — Throughout the month of December, $1 from the purchase of every McCafé At-Home coffee product sold in participating retailers or online will be donated to Ronald McDonald House Charities (RMHC) Canada.
Over the last 41 years, RMHC has provided more than 436,000 families with a calming respite, just steps away from their sick child in hospital. Each of the 33 RMHC programs in Canada offers an inviting atmosphere to sleep, eat, play and unwind along with amenities such as laundry, Wi-Fi, parking and playrooms.
Since 2019, $325,000 has been raised through McCafé At-Home coffee donations. This year’s campaign will see up to a maximum of $100,000 – an amount that will facilitate 595 overnight stays at RMHC for Canadian families in need.
“In Canada, two out of three families live outside a city with a specialty children’s hospital, meaning they must travel for medical treatment if their child becomes seriously ill. RMHC provides a caring place for out-of-town families to stay close to their sick child. Our programs fill an important need by providing families with accommodation, meals and all the familiar comforts of home — including an endless supply of McCafé coffee,” says Kate Horton, CEO, RMHC Canada. “We’re incredibly thankful to our McCafé and Keurig Canada Inc. partners for their unwavering commitment to RMHC across Canada and the families who come through our doors.”
“We’re proud to be once again partnering with RMHC in its mission of keeping familiesclose during very difficult times,” says Danielle Wedge, Marketing director for the McCafé Retail Portfolio at Keurig Canada Inc. “From brightly coloured family rooms to fully stocked kitchens, RMHC offers a much-needed sense of normalcy when loved ones need it the most. We invite Canadians to Share a Cup of Love with McCafé and turn their morning cup of coffee into an impactful contribution for families this holiday season.”