Stiff Competition


CHARLOTTETOWN — Discount grocery chain Nofrills has successfully pushed into the Atlantic Canada market, leaving questions about the implications to the competition.

“In Ontario, where the Nofrills banner started, discounters are now capturing almost half of what consumers spend on groceries, so if you compare that to the Maritimes, it’s only 12 per cent in the Maritimes,” Carman Allison, an industry analyst with the Toronto-based Nielsen Company, told CBC News, while discussing the Loblaws-owned discount supermarket. “National retailers such as Loblaws have seen their demand and the success in other regions of Canada, now it’s time for Maritimers to experience that growth.”

Eight new Nofrills locations are currently expected in the East Coast.


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