Study Shows Gap in Knowledge About Food Sourcing


GUELPH, Ont. — Today’s young people are relatively unaware of where their food is grown, according to a Farmers Feed Cities study released to coincide with Ontario Agriculture Week.

According to the report from the Guelph, Ont.-based organization only 41 per cent of adults between 18 and 34 can pinpoint their food’s origin.

Meanwhile, 62 per cent of adults between 35 and 54 and 68 per cent of adults 55 and older know where their food is grown.

“The province’s older generation has a strong understanding of farming and the food process. It’s time to share the knowledge by bringing the farm story to the entire family,” said Jenny Van Rooy, campaign coordinator, Farmers Feed Cities.

Farmers Feed Cities aims to close the knowledge gap between generations by implementing educational programs that cater to school children. It launched the Friend a Farmer program, which allows kids to build relationships with farmers and learn about the importance of farming from the source.

Ontario Agriculture Week runs until Oct. 9.

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