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Acquisition Fast-Tracks McDonald’s Digital Transformation

CHICAGO, NEW YORK and TEL AVIV — McDonald’s Corporation has entered an agreement to acquire Dynamic Yield, a leader in personalization and decision-logic technology. With this acquisition, McDonald’s builds on...

Wendy’s to Improve Customer Experience Evaluations

BRAINTREE, Mass. — Wendy’s will be using a custom version of WorldAPP’s Form.com mobile-data collection platform to improve customer experience evaluations in its restaurants. Wendy's...

A Look At Subway’s Fresh Approach To Brand Transformation

Canadians have been attracted to Subway’s healthier meal alternatives since the brand opened its first Canadian location in St. John’s, N.L. in 1986. With...

Subway ‘Fresh Forward’ Brings New Restaurant Design, Customer Experience

MILFORD, Conn. — Subway is making major changes to its store design to enhance the customer experience. The Subway ‘Fresh-Forward’ design, created by FRCH Design...

Management Engagement — The Key to Success

By Corey Dalton When I speak with restaurant owners they all understand the importance of having their team engaged in the business. They all agree...

Technomic Tracks Consumer Experience at 100 U.S. Chains

CHICAGO — Technomic Inc., the Chicago-based research firm, has introduced a new program that tracks consumer experiences using 55 different attributes of the leading...