Subway ‘Fresh Forward’ Brings New Restaurant Design, Customer Experience

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MILFORD, Conn. — Subway is making major changes to its store design to enhance the customer experience.

The Subway ‘Fresh-Forward’ design, created by FRCH Design Worldwide, will provide Subway customers with a distinctive and welcoming space. A bright new colour palette inspired by fresh vegetables and the new Choice Mark serve as focal points in the new space.

“We’ve created a modern design that gives our guests choices — from how they order, to how they pick up their food, to how they enjoy their meal,” says Trevor Haynes, vice-president of Operations at Subway. “The reactions from our guests, our franchisees and the sandwich artists has been incredibly positive.”

Self-order kiosks will be introduced in select locations, as well as digital menu boards and Apple and Samsung Pay options. There will also be a separate food-preparation area and a designated pre-order pick-up location for kiosk, mobile-app, delivery, catering and bot-for-Messenger orders.

The new look also boasts a fresh vegetable display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily, as well as bread and cookie displays. Subway Fresh-Forward restaurants also include new menu items such as pico de gallo, new sauces, house-made pickles and gluten-free bread.

The 12 pilot locations are located in Beauport and Granby, Que.; Tamarac, Orlando and Winter Park, Fla.; Chula Vista, Calif.; Knoxville, Tenn.; Palmview, Texas; Hillsboro, Ore.; Vancouver, W.Va.; and Manchester, U.K.

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