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Getting Social

The team at Del Monte Fresh Produce is utilizing social-media channels in creative ways in order to promote brand awareness in all the markets...

YouTube to Launch Food Channel

While Facebook is filing for its initial public offering (IPO), YouTube is preparing to launch Hungry — a food channel that will feature professionally...

Restaurant Fight Caught on Camera

MONTREAL — A New Year’s Day restaurant brawl is making the rounds on YouTube as owners work to repair $20,000 in damages at New...

Frito Lay’s Wins Best of the Best Award

TORONTO — Frito Lay’s “Viralocity” campaign was recently awarded the Canadian Marketing Association’s Best of the Best Award.The goal of the campaign, developed by...