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Getting Social

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The team at Del Monte Fresh Produce is utilizing social-media channels in creative ways in order to promote brand awareness in all the markets...

YouTube to Launch Food Channel

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While Facebook is filing for its initial public offering (IPO), YouTube is preparing to launch Hungry — a food channel that will feature professionally...

Restaurant Fight Caught on Camera

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MONTREAL — A New Year’s Day restaurant brawl is making the rounds on YouTube as owners work to repair $20,000 in damages at New...

Frito Lay’s Wins Best of the Best Award

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TORONTO — Frito Lay’s “Viralocity” campaign was recently awarded the Canadian Marketing Association’s Best of the Best Award.The goal of the campaign, developed by...