Technomic Releases New Pasta and Noodle Report

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CHICAGO — Technomic has released its new 2019 Canadian Pasta Consumer Trend Report, which serves as a guide for foodservice operators and suppliers to help them better understand consumption, attitudes and preferences toward various pasta and noodle dishes, including Italian pastas, Asian noodles, pasta salads and macaroni and cheese.

The report suggests consumption of pasta and noodle dishes in Canada is high, but skews significantly toward at-home occasions. In order to drive sales, operators should offer a unique draw for consumers that they won’t be able to find elsewhere.

“Operators need to convey that their pasta and noodle dishes are worth the price of dining out and offer a meal that simply can’t be replicated at home,” explains Charles Winship, manager of Consumer Insights at Technomic. “Authentic preparations, high-quality ingredients and innovative flavour profiles can all help elevate dishes, improving value perceptions.”

Key takeaways from the report include:

  • 60 per cent of consumers eat some type of pasta or noodle dish either at home or at foodservice at least once a week
  • 34 per cent of consumers strongly agree that they sometimes visit a restaurant specifically because they’re craving a pasta or noodle dish
  • 47 per cent of 18- to 34-year-olds say they’re likely to order plant-based noodle alternatives, such as zucchini spirals 

The report is based on more than 1,100 consumer responses, as well as menu and industry data from Technomic’s Ignite database.

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