TORONTO — The Meatless Farm Co’s meat-free ground and burger products are now available in more than 350 grocery, butcher and specialty-food stores in Ontario, B.C. and Newfoundland. The company has partnered with Toronto-based Dolan Foods Inc. to bring the products to the Canadian market, as the distributor’s first non-meat partner.
“We’re excited to continue building on the fantastic adoption we’ve seen in the U.K., Europe, U.A.E. and, most recently, the U.S.,” says Morten Toft Bech, founder, The Meatless Farm Co. “We believe that swapping to plant-based products should be simple and shouldn’t require individuals to compromise on taste or texture. Our products have been recognized globally for their premium taste.”
The Meatless Farm products are 100-per-cent plant-based and are made using the highest-quality, non-GMO ingredients available. The brand touts its products as “near-indistinguishable in taste and texture from their meat-based counterparts, while being superior in nutritional value.” For example, each burger contains 24.7 g of protein (compared to 24.2 g for a meat-based burger of the same size) and 5.1 g of fibre (compared to less than 0.5 g in a meat-based product). All products also have fewer calories, fat and saturated fat than their meat counterparts and are gluten-free.
The Meatless Farm products are currently sold at grocery, butcher and specialty stores, including select Loblaws, Longo’s and Stong’s Market. The Meatless Farm’s six pack of sausages will be available soon at all stores the product is sold in. All products will be available in additional provinces in the near future.