TORONTO — Tim Hortons’ annual Orange Sprinkle Doughnut Campaign is returning on Sept. 30, with 100 per cent of all doughnut sales being donated to support Indigenous charities.
Last year, more than one million Orange Sprinkle Doughnuts were sold, raising more than $1.6 million. The idea for the campaign originated the previous year after discovering unmarked graves on the grounds of the former residential school in Kamloops, B.C.
This year, proceeds raised in Quebec will be donated to the New Pathways Foundation, which focuses on the well-being of First Nations youth in the province. Proceeds raised in the rest of Canada will go to the Orange Shirt Society and the Indian Residential School Survivors Society.
Tim Hortons restaurant owners Shane Gottfriedson and Joe Quewezance and several other Indigenous franchisees were part of a working group that guided the launch of the Orange Sprinkle Doughnut fundraising campaign to honour Orange Shirt Day, first observed on Sept. 30, 2013.
“The campaign helps us provide better services to communities where it’s very much needed. The support from Canadians last year was incredible. We had never received such a big donation from any organization,” says Rick Aleck, co-chair of the Indian Residential School Survivor Society.
“We thank Tim Hortons for partnering with us for their impactful Orange Sprinkle Doughnut campaign and helping spark conversations about Indigenous history and why we commemorate Sept. 30,” says Marie-Claude Cleary, executive director of the New Pathways Foundation.