ST. LOUIS — Thirty Wendy’s units in the St. Louis market have been sold to BB St. Louis, which is headed by two former NBA players — Junior Bridgeman and Chauncey Billups.
“We are expanding our relationship with successful, well-capitalized franchisees with strong operating credentials and a commitment to our Image Activation reimaging program,” said Emil Brolick, Wendy’s president and CEO. “We have enjoyed a long-standing relationship with Junior Bridgeman, and he is an exceptional person, an excellent operator and very committed to building a ‘speople’s culture. In addition, we are eager to welcome Chauncey to the Wendy’s family.”
The transaction includes 29 existing restaurants and one restaurant currently under construction. Junior Bridgeman is Wendy’s second-largest franchisee who now has total or partial ownership of 196 Wendy’s restaurants. This is Chauncey Billups’ first restaurant.
Wendy’s executives are planning to sell a total of approximately 425 company-operated restaurants to franchise operators by the second quarter of 2014.