BOSTON — In addition to being a recognized leader in the hospitality field, Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6, can now add published author to his list of credentials.
Poirot recently co-authored Updating Your Company’s Strategy, published by Aspatore Books. The primer provides an authoritative, insider’s perspective on conducting comprehensive reviews, setting priorities and aligning strategic adjustments with board objectives.
It features CEOs from some of the nation’s top companies sharing best practices for creating a new and improved direction for a company. Driven by the demand to succeed in the current economy, the authors look at ways to overcome budgetary constraints by making the most of what’s available and eliminating what’s not necessary.
Appealing to readers looking to modernize an outdated business plan, it highlights the importance of improving brand image and explains how to respond quickly to fluctuating needs while watching costs and the environment.
For more on the book, click here.