CAPS Ontario Launches Help the #Sommunity Program


TORONTO — CAPS Ontario has launched a limited-time partnership with more than 40 Ontario wine import agencies and VQA wineries in support of the greater Ontario sommelier community (#Sommunity) during the current pandemic.

As part of its ‘Help the #Sommunity’ program, CAPS Ontario is now offering members significant savings on purchases from participating companies. The program also offers a series of skills-enhancing webinars, entitled Skills to Pay the Bills, and a weekly live Instagram discourse — NIGHT CAPS LIVE — featuring leading industry experts. The program was created to allow members to continue to support local and like-minded businesses, as well as pursue their studies and enhance their career-building skills, when many have found themselves unemployed or struggling financially.

“This is an incredibly difficult time for the hospitality and wine industries,” says Debbie Shing, CAPS Ontario membership chair. “We formed this initiative to bring together our trade partners and members, given we love the products we work with and, above all, because hospitality is about connecting people. The savings offered by the amazing roster of partners more than covers the cost of an annual membership to CAPS Ontario. We warmly welcome anyone, including wine enthusiasts, to sign up or renew their membership to take part in our program.” 

The full catalogue of participating agencies and VQA wineries is available on the CAPS Ontario website.

The Help the #Sommunity program is in support of CAPS Ontario, the non-profit organization that funds educational programs, competitions and professional development opportunities for Ontario’s sommelier community. CAPS Ontario also welcomes wine enthusiasts who may join for an annual fee of $75 as non-voting members. Associate members also qualify for the Help the #Sommunity discounts.

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