MONTREAL — Foodtastic Inc. has acquired Les Rotisseries Au Coq (Au Coq). Founded in Montreal in 1960, Au Coq specializes in delivery and carryout rotisserie-style chicken.
“Au Coq is a treasured local brand and we are excited to welcome Au Coq into the Foodtastic family,” says Peter Mammas, president and CEO of Foodtastic. “We look forward to preserving Au Coq’s strong heritage, while growing the brand across the region. This acquisition of a home-grown Quebec business is consistent with our strategy of acquiring quality brands with growth potential that complement our existing brand portfolio. We believe the Au Coq acquisition will leverage our marketing, purchasing and operational systems to better serve our existing franchisees.”
Au Coq is the second of several expected acquisitions financed by a recently announced $47-million investment in Foodtastic.
Foodtastic is the franchisor of multiple restaurant concepts, including La Belle et La Boeuf, Monza, Carlos & Pepe’s, Souvlaki Bar, Nickels and Bacaro.