TORONTO — Guinness 0 Non-alcoholic Draught, featuring the same beautifully smooth taste, perfectly balanced flavour and unique dark colour that is unmistakably Guinness, has arrived in Canada. To mark the occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a vending machine.
On September 21 and 22, the Guiness 0 vending machine was available at Union Station in Toronto. Additional cities and locations offering the pop up this fall will include the Eaton Centre in Montreal (September 28 to October 1); Chinook Centre in Calgary (October 5 to 8); and Waterfront Station in Vancouver (October 12 to 15).
The journey to launching Guinness 0 draws on that commitment to retaining its distinct character and taste — central to the four-year process led by the technical and innovation teams. To craft Guinness 0, brewers use the same natural ingredients they always have — water, barley, hops and yeast — before gently removing the alcohol through a cold-filtration method. This process allows alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character. The brewers then carefully blend and balance the flavours to ensure the distinctive flavour profile and taste characteristics of Guinness, resulting in the same draught beer flavour fans know and love.
“We’re so excited to bring Guinness 0 to Canada. It’s been a long journey and Guinness 0 is a testament to our commitment of innovation, experimentation and bravery in brewing that is core to our brand. Our brewers did the impossible and created a non-alcoholic draught beer that is 100 per cent Guinness,” says Nadia Niccoli, head of Marketing, Canada, Guinness. “Canadians are looking for ways to enjoy the taste of Guinness when they choose not to drink alcohol and with Guinness 0, they can and with only 70 calories per 440ml can.”
