MONTREAL — La Poutine Week, presented by People Mover Technologies Inc. and DoorDash, is returning for its 12th edition. From February 1 to 7, participating restaurants nationwide will have the opportunity to showcase their unique twists on the classic Canadian dish.
Festival-goers will also be able to rack up YUM points and redeem them for poutines throughout the week-long event. Different ways to earn YUMS include signing up for La Poutine Week, voting for poutines, tagging @LaPoutineWeek on Instagram and making a transaction on the festival’s website. Those with the most YUMS will qualify to win DoorDash gift cards. Additionally, restaurants will be able to win points called RESTOYUMS by interacting with clients, using the La Poutine Week hashtag on social media and getting votes for their poutines.
This year, the festival expects to see about 800 restaurants participating. The official list of participating restaurants will go live at the end of January, but participating cities include Banff, Alta., Calgary, Charlottetown, Montreal, Toronto, Vancouver, Winnipeg and more.
“We’ve seen how poutine, a beloved Canadian comfort food, has the power to bring people from all walks of life together,” says Na’eem Adam, co-founder of People Mover Technologies Inc. “As we enter the festivals 12th year, we’re excited to continue uniting people through incredible food.”
“Our goal has always been clear: to support the restaurant industry, provide a platform for creativity, and offer a memorable experience for all. By providing a platform for restaurants to connect with the local community and increase their visibility, we anticipate that La Poutine Week will help local restaurants enjoy a boost in sales, thereby creating a positive impact on the entire industry and promoting its growth and sustainability,” says co-founder Thierry Rassam.
