Quadrant Marketing Growth Continues with McCain Foods Ltd.


Canadian Marketing Agency Doubles Staff & Revenue in 3 years.

Toronto, Ont. — Building further on the phenomenal growth of the privately-held Canadian agency over the last two years, Quadrant Marketing is proud to have been appointed Canadian Foodservice AOR for the frozen food giant and category-leader, McCain Foods Limited.

As part of a dedicated new focus on expanding the agency’s client roster, Quadrant is excited to be working with this market leader that features both product innovation and Canadian heritage as core brand attributes. 

This new client-agency Agency of Record relationship is focused primarily on developing compelling means for McCain to reach and impact both trade operators and restaurant-goers.  As AOR for the Foodservice Division of McCain Foods Limited, Quadrant will deliver full-service marketing communications, including strategic consulting, creative development, innovative digital solutions, trade activations, print advertising, and all general marketing communications.

McCain’s addition to the Quadrant roster speaks volumes about the agency’s expertise in the foodservice arena and its expertise in foodservice marketing. Randy Cannell, Strategic Lead quotes, “Quadrant continues to focus on delivering exceptional client service while leveraging the latest best practices and insights to make foodservice programs more effective and profitable for our clients”.

Other Quadrant Foodservice clients include Kraft Foods, Heinz Food Service, Cardinal Meats and more.

About Quadrant Marketing

Quadrant Marketing is a mid-sized strategic marketing communications agency based in Toronto with 24 years of Fortune 500 client experience, Quadrant focuses on both the CPG (B2C) business segment as well as Foodservice business segment (B2B) and has an unmatched client retention rate.

From fully-integrated campaigns to purely tactical activations, Quadrant Marketing accelerates awareness, trial and purchase of its clients’ products and services. Quadrant has a strong focus on developing positive ROI-based marketing programs by leveraging key consumer and shopper insights.

Key specialities include shopper marketing, social and digital, advertising, partnerships, and more. Please visit www.QuadrantMarketing.com to see the latest creative reels.

The above report is a press release that has been reprinted in its entirety and does not necessarily represent the views and/or editorial style of foodserviceandhospitality.com.

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