TORONTO — Canadian restaurant chain Quesada Burritos & Tacos officially launched its Kindness Menu yesterday — a long-term national effort created to spread kindness and joy by making giving back and paying it forward as easy as ordering a burrito or scrolling through Instagram.
The campaign starts with addressing the growing problem of food insecurity and a national call out to all Canadians to say something kind about someone. The chain’s Say Something Kind Campaign (@QuesadaBurritos) is asking Canadians to take a moment to say something kind about someone.
“We’re putting kindness on the menu at Quesada because when we pay it forward, we feel good and that’s contagious. There’s so many studies that show kindness has a ripple effect — and we all need more of that right now,” says Steve Gill, founder and Chief Executive Officer, Quesada Burritos & Tacos.
Quesada’s Kindness Menu is available at all 145 Quesada locations nationally, with a portion of sales from select menu items to support Second Harvest Food Rescue, The Canadian Red Cross’ COVID-19 Global Appeal Fund and The David Suzuki Foundation. Quesada will also utilize all of its platforms to educate and inspire its guests and fans to get involved.
“At a time when kindness towards others is more important than ever, it’s awesome to see Quesada and its franchisees sparking conversations about showing kindness to others in ways big and small,” says Lori Nikkel, CEO of Second Harvest. “As an organization with both a hunger relief and an environmental focus, it’s extra-special for us to see Quesada’s commitment extending to support both people and the planet.”