Recipe Unlimited Launches Signature Craft Beer


VAUGHAN, Ont. — Recipe Unlimited has launched a signature craft beer in partnership with Brampton, Ont.-based Hop City Brewery.

Dubbed North of 41°, the craft beer is described as an easy-drinking blonde ale with tropical notes of citrus and stone fruit. It’s available across Ontario at participating LCBO and Beer Store locations, as well as participating Recipe restaurants.

“We knew we had a great story to tell that celebrated Canada,” says Nathan Cameron, Beverage director, Recipe Unlimited. “All we needed was a brewer as passionate about the project as we were to bring the beer to life. And in came Hop City.”

North of 41° is named for Middle Island — the most southern point of Canada, at 41 degrees latitude — which once acted as a passageway for alcohol during prohibition.

Along with the launch of this brew, Recipe has introduced an augmented-reality experience and app that provides users with a 360° views of the beach on Middle Island. “In the restaurant industry we’re constantly thinking of how to inspire our servers and bring the guest experience to life and this was one way,” explains Cameron.

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