Report Shows Customers Want More Ethnic Offerings

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CHICAGO — Chain restaurants aren’t satisfying Canadians’ cravings for ethnic foods, according to a new report by Technomic in which only a quarter of consumers polled say they are satisfied with the availability of ethnic offerings at limited-service (22 per cent) and full-service chains (24 per cent).

The “Canadian Ethnic Food & Beverage Consumer Trend Report” shows there is opportunity for chains to differentiate their menus and introduce ethnic cuisine. According to the report, 79 per cent of consumers aged 18 to 44 say they order ethnic foods away from home at least once a month. And, consumers say they enjoy authentic dishes (42 per cent) or foods that contain ethnic ingredients or elements (36 per cent).

“Sixty-six percent of consumers say food that tastes authentic is one of the most important factors in deciding which establishment to visit for ethnic foods and beverages. Operators have an opportunity to create innovative and globally inspired menu items reflected through preparation, taste and flavour. Consumers also say dishes prepared by someone from that region are given greater credibility as authentic,” said Darren Tristano, EVP of the Chicago-based research firm.

For more details on the report, visit technomic.com.

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