VAUGHAN, Ont. — KFC Canada has entered a strategic partnership with Manthan, a cloud-based AI and analytics provider, to further the brand’s digital transformation.
Over the last number of years, KFC Canada has been making digital the priority in every aspect of its business — from restaurant back-of-house efficiencies to digital ordering. With more than 600 restaurants across Canada and online sales continuing to be an exponential-growth lever for the brand, it’s identified speed to insights as critical to becoming an agile business.
“In our business, the ability to drive value and quickly adapt to changes in micro-demand is critical to optimizing various aspects of our business. The rich and contextual decision capabilities in Manthan make it easy for our business to know and respond to these opportunities so our consumers can access our crave-worthy chicken faster and fresher than ever before,” says Reza Kouhang, Chief Financial Officer, KFC Canada.
Through the partnership, the brand aims to gain deeper insights across all aspects of its restaurant business, including dynamic demand; inventory; operations; e-commerce; guest experience; voice of customer; marketing and CRM; audit and compliance; and associate training and productivity.
Manthan’s SaaS-based Restaurant Analytics Solution will serve as the enterprise analytics platform to centralize data across all functions and leverage the power of actionable dashboards, advanced analytics and algorithmic decisioning to make every strategy and action data-driven — within KFC, as well as its key franchisee partners.