TORONTO — Melitta Canada has unveiled several new initiatives to strengthen its global environmental stewardship efforts. Through third-party certifications from Rainforest Alliance, the Forest Stewardship Council (FSC) and the Biodegradable Products Institute (BPI), Melitta Canada is expanding its collection of sustainable labels, seals and certifications.
Sourced from Rainforest Alliance Certified farms and produced in accordance with its environmental, social and economic standards, Melitta’s whole-bean coffees support farmers who employ responsible practices, such as responsible land management and maintaining a habitat for native wildlife. The sustainability certification allows consumers to choose products that contribute to a better planet. The newly certified line of 100 per cent Arabica Rainforest Alliance Certified whole-bean coffee includes the following varieties: Colombia Altura Blend, French Roast, Espresso Bellacrema and Hazelnut Crème.
Additionally, several Melitta Cone Filter varieties have also recently obtained third-party certifications. The Melitta White and Natural Brown cone filters, manufactured using FSC Certified pulp, are certified by both FSC and BPI, and the Bamboo Cone Filters hold a BPI Certification. By choosing FSC Certified products, consumers are supporting sustainable forestry practices, contributing to the conservation of forests and helping to improve the livelihood of communities dependent on forestry. The BPI seal, now visible on its White, Natural Brown and Bamboo cone filters, is a recognized standard for compostability. It considers factors such as a product’s biodegradability, disintegration, compost quality and timeframe and promotes sustainable consumption and waste-management practices.
“Sustainability is at the core of Melitta’s mission, and we’re thrilled to be launching the Choose Better campaign with the announcement of the new Rainforest Alliance, FSC and BPI Certifications,” says Lori Brick, Marketing manager, Melitta Canada. “We know that Canadian consumers want to make better choices for the planet, and we believe that businesses play a crucial role in ensuring they’re able to do so. These certifications mean that coffee drinkers can Choose Better and feel good about their purchasing decisions.”
