VANCOUVER — Starbucks has begun testing a more sustainable cup technology from the NextGen Cup Challenge in Vancouver, as well as Seattle, San Francisco, New York and London.
The test will see locations trial the new BioPBS-lined cup in order to provide key insights and learnings into the employee and customer in-store experience, with the goal of no noticeable differences in performance between the new cup and current cup.
In conjunction with Closed Loop Partners, Starbucks is conducting separate tests designed to validate that this particular cup technology can be recycled more readily than the current cup.
Starbucks will continue to evaluate additional winning concepts and cup technologies from the NextGen Cup Challenge, as well as learn from other reusable and recyclable innovations.
