BCRFA to Launch First Mobile App for Foodservice Industry


VANCOUVER — The British Columbia Restaurant and Foodservices Association (BCRFA) has partnered with Vancouver-based marketing company, PlayWith Inc., to launch the BCRFA Industry Card — a mobile app offering perks and rewards for members of the restaurant and foodservice industry.

“The aim of the BCRFA Industry Card is to use mobile payments and rewards technology on an ‘intra-industry’ basis to build sales and help make working in the restaurant and foodservice sector more appealing,” said Ian Tostenson, president and CEO, BCRFA. “Given the overall cost of business in the sector, there are limited benefits a restaurant operator can offer staff. This program is free for the operator and yet provides incentives to employees.”

The app, which is set to launch in November, will allow more than 100,000 employees in the restaurant industry exclusive perks and discounts at bars, nightclubs and restaurants in the Metro Vancouver area.

To participate in the rewards program, BCRFA members can register their organization online and enrol their employees.


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