TORONTO — Subway has partnered with Beyond Meat to test exclusive plant-based protein options. Starting this September and for a limited time only, Subway restaurants will test the Beyond Meatball Marinara sub in 685 participating restaurants in Canada and the U.S.
The new Beyond Meatball Marinara takes its inspiration from the brand’s classic sandwich, but with a plant-based twist. The toasted sub features marinara sauce, sprinkled with grated parmesan cheese and the first-ever Beyond Meatball created exclusively for Subway.
“Our guests want to feel good about what they eat and they also want to indulge in new flavours. With our new plant-based Beyond Meatball Marinara sub, we’re giving them the best of both worlds. And, we are particularly excited about debuting a co-developed product that can’t be found anywhere else: the Beyond Meatball made just for Subway,” says Len Van Popering, Subway’s Chief Brand and Innovation Officer.
“We’re excited to partner with Subway and are grateful that the menu team through to senior management has entrusted us as their innovation partner to deliver delicious plant-based proteins to their guests,” says Ethan Brown, Beyond Meat founder & CEO.