TORONTO — Some of Canada’s most reputable chefs are launching Impossible Foods’ flagship products at their restaurants from coast to coast.
In response to overwhelming demand, the award-winning Impossible Burger will become available later this year in a wide variety of additional restaurants and grocery stores nationwide — but patrons of the country’s top restaurants can get an exclusive sneak peek for the next two weeks.
Starting today, Canadians can try the plant-based Impossible Burger in world-class restaurants by chefs such as Mark McEwan, Matty Matheson, David McMillan and Frédéric Morin, Ivana Raca, Craig Wong, Connie DeSousa and John Jackson.
Canada is Impossible Foods’ first international market outside of Asia and will soon become the company’s largest market outside of the United States. Impossible Burger will debut in more locations throughout Canada in the upcoming weeks, and it will be sold in grocery stores starting later this year.
“The launch of Impossible Burger in Canada is a watershed moment for Impossible Foods — a proof point and accelerator for the international movement toward a sustainable, plant-based food system,” says Impossible Foods’ CEO and founder Patrick O. Brown. “I’m also 100 per cent confident that Canada’s world-class chefs will create some of the most delicious and unique Impossible dishes on the planet.”