Sarah Douglas | Age 27
Regional Customer Development manager, Diageo Canada, Calgary
Sarah Douglas has had her hand in the hospitality industry since 2014 when she worked as a server at Bellamere Winery and Event Centre in London, Ont. From there she moved into hotels as regional marketing co-ordinator with Palm Holdings, followed by stints at the Fairmont Banff Springs golf course and the Molson Coors Centre in Toronto.
After graduating from University of Guelph with a Bachelor of Commerce (Hotel & Food Administration) in 2018, she became the campus talent attraction co-ordinator for KPMG in Calgary, where she created and delivered employee onboarding programs, delivered social-media content and led full-cycle recruitment programs.
Today, Douglas is Regional Customer Development manager at Diageo Canada in Calgary, where she manages a $29-million budget across Canada; collaborates with key account managers to bring to life seasonal marketing strategies; and conducts regular ROI analysis on programs and promotions.
“One of her greatest strengths is their ability to collaborate effectively with cross-functional teams,” says Jordan Spittal, national sales director On-Premise, Diageo. “Sarah has the natural ability to communicate and build strong relationships with both internal and external teams, enabling her to develop integrated marketing programs that align with overall business objectives. The ability to influence and motivate others have also enabled her to drive change and achieve exceptional results.”
