TORONTO — Consumer dining habits are continually evolving. With the rapid expansion of late-night and breakfast dining options and the increasing popularity of takeout orders, restaurant owners must stay flexible and responsive to these changing trends.
DoorDash Canada surveyed 1,500 Canadians to find trends in their online ordering habits and recently released the 2023 Restaurant Online Ordering Trends Report to help Canadian restaurants stay on top of trends and optimize their business strategies.
Some key takeaways from the report:
- Takeout orders are on the rise: 20 per cent more Canadians are ordering takeout than delivery in 2023, with the intention of getting their food faster.
- Rapid growth in the late night and breakfast categories:
- Late night DoorDash orders (12 a.m.to 5:00 ) increased by 68 per cent and breakfast DoorDash orders (5 a.m. to 11 a.m.) increased by 53 per cent.
- Restaurant owners can consider expanding their hours to include more off-peak options for consumers who want to order outside of traditional mealtimes.
- Online ordering is here to stay: More than 50 per cent of Canadians order food on a third-party platform two to four times a month.
- New tastes are driving consumer interest: nine in 10 Canadian consumers often or occasionally try new menu items, making online ordering marketplaces a great way for a restaurant to expand their reach.
To read the full report, click here