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MONTREAL — Quebec-based marketing-research firm Lanla has launched the first customer register designed especially for the context of the COVID-19 pandemic and based on public-health recommendations in the Quebec market.

The web platform can be used to keep a simple and secure record of people who access bars and resto-bars to ensure quick contact tracing and notification in the event of a COVID-19 outbreak. Intended for owners and their customers, the register can be accessed easily from a web page and all the data collected is destroyed after a 30-day period to preserve the confidentiality of the information. Geolocation features are also available to facilitate data entry and visits to multiple establishments.

“The bar and resto-bar sector has been hit hard, so we wanted to work together by developing a platform that greatly facilitates the management of access to such establishments during the pandemic and we’re pleased to see that the industry is mobilizing around the use of the register. Customers and owners can use it with complete confidence, as all aspects of information protection and security have been carefully planned and defined,” says Richard Zeidel, partner at Lanla.

The Corporation de propriétaires de bars, brasseries et tavernes du Québec, the Nouvelle association des bars du Québec, the Union des tenanciers de bars du Québec and the Association Restauration Québec commend the Lanla initiative and encourage owners and customers to use the register in large numbers, thus complying with public-health recommendations.

“The register greatly simplifies the management of COVID-19-related information for owners of bars, resto-bars, pubs and taverns and we thank Lanla for offering it free of charge to everyone, which will facilitate its large-scale deployment. The introduction of such a register will undoubtedly help reassure customers, employees and public-health officials by demonstrating that bars are making every effort to provide a highly safe environment. I’m very pleased that all the associations are getting behind this initiative,” says Renaud Poulin, president and director general of the Corporation des propriétaires de bars, brasseries et tavernes du Québec.

In addition to restaurants and bars, the register can be adapted to other industries that want to keep visitor lists, such as concert halls, sports centres, water parks and others.

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